Phool.co is preserving River Ganges from becoming a religious sewer by flowercycling® the waste from temples and mosques into patented lifestyle products providing livelihoods to 1200 rural families.
Every year 80,00,000 metric tonnes of waste flowers are dumped into river Ganges.Toxic Arsenic, Lead and Cadmium from the harmful farm-runoff, pesticides and insecticides used to grow flowers mixes with the river water making it highly poisonous (PH 6-8.5). These major pollutants affect lives of 400 Million people -linked to contracting dysentery, cholera, hepatitis and severe diarrhea – which are the leading causes of child mortality across India and Bangladesh.
The Ganges, which is virtually synonymous with Indian civilization, is dying. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. At Phool.co we collect floral waste from the temples in Uttar Pardesh, India thus preventing 7600 Kgs waste flowers and 97 Kgs toxic chemicals from getting into the river daily. The waste is handcrafted by rural women Self help groups into patented organic fertilizer and incense sticks. The project is self-sustaining and brings a hope to revive Ganges. With over more than 420 million people who rely on it for food, water, bathing and agriculture and not to mention the tens of Millions of pilgrims who venture to India's most holy of rivers each year to bathe and worship - Saving the Ganges is crucial.
Phool.co products not just reduce the flower waste but bring a bit of divine your home. Our work is based on our love for Nature and chemical free life. Phool.co is a step towards pollution free rivers. With Zero carbon foot print and a step towards cleaner rivers each Phool.co product is handmade and flowercycled®. Trust us, you’ll love them!!