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Preserving The Ganges Through Livelihoods

To read more about Our Mission and Vision refer to Our Theory of Change:

Impact in Numbers

What is Flower Pollution?

Showering flowers (8 Million tonnes annually) at Temples/Mosques is a religious ritual in India. These flowers are a symbol of devotion and thus believed that these sacrosanct flowers should be discarded into water bodies like the River Ganges to respect their sanctity. Sadly, these sacred flowers rot and create havoc in the fragile ecosphere of the waterbody and leach into the groundwater.

Toxic Arsenic, Lead and Cadmium from the harmful farm-runoff, pesticides, insecticides (>1000ppm) used to grow flowers mixes with the river water making it highly poisonous (PH 6-8.5) -linked to contracting cholera, hepatitis and severe diarrhoea – the leading causes (86.7%) of child mortality across India & Bangladesh. The monumental temple-flower disposal and the deep-rooted religious significance is overriding Ganges’ biophysical stability, killing it.

The Ganges, which is virtually synonymous with the Indian civilization, is dying. More than 420 million people rely on the Ganges for food, water, bathing and agriculture and not to mention the tens of Millions of pilgrims who venture to India's most holy of rivers each year to bathe and worship. Pollution, over-extraction of water and emaciated farm canals are killing the mighty river. Phool is eliminating a stream of pollution- the monumental flower-waste, the project is self-sustaining and bring hope to the Ganges.


Faeces to flowers

“Earlier, I cleaned toilets in 20 houses every day. It was so awful I didn’t feel like eating. Phool has given me and my children a new birth”
- Saroj  , Flowercycler

Feels Like Home

“I love working here, Its like home, even my neighbor Shyama and Sunita want to work here , I feel happy in cleaning flowers from temples and i get paid on time.”
- Rita Devi  , Flowercycler