Our Bestsellers

Our Collections

Sacred. Ethical. Humane.

Phool is the world’s first profitable and lean solution to the monumental ‘temple-waste’ problem. We collect 8.4 tons of floral-waste from temples in Uttar Pradesh, India on a daily basis. These sacred flowers are handcrafted into charcoal-free incense, organic and biodegradable packaging material through our ‘Flowercycling’ technology.

All our products are handcrafted by our women flowercyclers, providing them with predictable and healthy livelihoods. We are the genesis of new circular economy model, a stream of waste that was unimagined, pointing to systems change. Today, orthodox temple & religious authorities want to be a part of our mission, pointing to a change against a century old harmful religious practice of dumping temple-waste in the Indian river.



Both the orders of Nagchampa and Lemongrass incense cones are brilliant. The fragrance and longevity are very different and pleasant than the usual charcoal variants in the market. I am sure I will be further ordering once my stock finishes.

- Subhrapratim Das

Not just this is a fantastic initiative but a phenomenal line of natural products being sold in their closest form.

One single cone leaves your space aromatic for hours. These get absorbed in the very form they exist in nature. Best purchase in 2022.

- Gursharan Toor

The fragrance of sacred flowers, natural essential oils, and the love the fact that Phool products are charcoal free and are hand rolled by women flower cyclers. The best stress buster for me as I am an insomniac and I have started falling asleep in time after lighting these incense cones.

- Natalia Ahuja

One the best agarbatti (Incense Stick) I have used till date, the fragrance of 1 stick last for about 12 hours keeping the room fresh. I tried the jasmine fragrance and I am excited to try fragrance too.

- Prabhat Sharma 

I had been watching out for essential oils from other companies until Phool had expanded its merchandise.

I bought lemon oil for the second time from Phool. Why? It has the ability to refresh your mind like no other.

- Deepa Natarajan