Most Loved Products

The World's First Skin-Safety Certified Gulaal For A Happy Holi!

Our Collections

Why Choose Phool?

22060+ tons temple flowers recycled

300+ marginalized women employed

11+ tons floral pesticide offset

19+ children started school

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Our Purpose

We collect millions of sacred flowers offered in the temples of India and employ 300+ women from marginalized communities to upcycle these flowers into the world's first certified, handcrafted incense products.

Phool Flowercycling® Process

Customer Experiences

The incense cones are very good, the fragrance is very soothing and pleasant and not too strong. The cones are also easy to light. In fact all the incense varieties are so good that its difficult to choose from them. Would highly recommend to everyone.

- Geetha Varadan

The fragrance of sacred flowers, natural essential oils, and the love the fact that Phool products are charcoal free and are hand rolled by women flower cyclers. The best stress buster for me as I am an insomniac and I have started falling asleep in time after lighting these incense cones.

- Natalia Ahuja

It has been such a happy experience to order on To ensure that your loved ones receive what you ordered exactly as you saw it, and on time! It was really nice... Thank you.

- Akash Chauhan

I had been watching out for essential oils from other companies until Phool had expanded its merchandise.

I bought lemon oil for the second time from Phool. Why? It has the ability to refresh your mind like no other.

- Deepa Natarajan

Both the orders of Nagchampa and Lemongrass incense cones are brilliant. The fragrance and longevity are very different and pleasant than the usual charcoal variants in the market. I am sure I will be further ordering once my stock finishes.

- Subhrapratim Das

Not just this is a fantastic initiative but a phenomenal line of natural products being sold in their closest form.

One single cone leaves your space aromatic for hours. These get absorbed in the very form they exist in nature. Best purchase in 2022.

- Gursharan Toor

One the best agarbatti (Incense Stick) I have used till date, the fragrance of 1 stick last for about 12 hours keeping the room fresh. I tried the jasmine fragrance and I am excited to try fragrance too.

- Prabhat Sharma 

As seen in

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"Reigniting India’s $3.2 billion home fragrance category, Phool has turned the jaded incense category into an experiential lifestyle one."

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"Phool is India’s first D2C wellness brand to obtain the coveted Fair for Life-Fairtrade, and Ecocert Organic & Natural certifications."

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"Phool's certified, Indian origin products can be leveraged across the globe."

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"Phool is synonymous with luxury fragrance, superior product experience & honest ingredients."