Preserving the Ganges through Livelihoods

Our mission to preserve the river Ganges and empower women of marginalized communities by providing them a means to earn their livelihood became a reality… Read through our Theory of Change to understand how we are changing the way the world deals with flower pollution.


Flowers picked up from temples & mosques 1.Temples permissions to pick flowers
2.Human resource and logistics availability
Weight of flowers converted to flowercycled products 1. Flowers dumped in river Ganges in significant amount
2. Flowers leave significant pesticide residue
1. Reduced flowers dumping in the Ganges.
2. Reduced Arsenic /Lead /cadmium leaching in the ground & river water
Other types of river dumping does not increase Cleaner Ganges
Employing & training women 1. Women willing to work
2. Appropriate training
Number of Women employed Steady growth of business and continued employment opportunities 1. Predictable income for the women
2. Healthier, disease-free, lives
Change in societal behaviors/ perspectives Increased social Inclusion and dignified lives
Phool Incense 1. Market reach
2. Legal compliances for manufacturing
Number of Incense packs sold 1. High product uptake in market; repeat purchases
2. Product is competitive
1. Increased usage of charcoal-free incense
2. Reduced usage of carcinogenics coal based incense
1. Coal based incense smoke is a significant cause of respiratory illness
2. No significant rise in other air pollutants
Reduced respiratory illnesses
Florafloam 1. Market reach
2. Legal compliances for manufacturing
Volume of Florafoam sold 1. High product uptake in market; repeat purchases 2. Product is competitive 1. Expansion of marked for biodegradable Styrofoam
2. Reduced usage of petroleum based packaging
Petroleum based Styrofoam contributes to significant global pollution Reduced landfills
Articles/forums/ talks 1. Requests to produce content
2. Connections with publications
Number of people reached High-quality, engaging content Increased awareness around detrimental impact of temple-flower dumping People start using less/no flowers


Note: This document is strictly confidential and should not be copied, distributed or reproduced in whole or in part, nor passed to any third party.
April 01, 2020 by Ankit Agarwal