PHOOL Blogs

It is dusk, the sun is glowing on the horizon, and the sky is splashed with blue, pink and orange hues. Sounds of prayer bells, conch shells, and the divine fragrance of ‘agarbattis’ fill the atmosphere. Lighting agarbatti or incense sticks is an age-old ritual followed in Indian homes and the word ‘agarbatti’ comes from ‘agar’ the Agarwood from which the agar...

The festival of lights, Diwali, is almost here. The time when hearts glow with happiness, homes dazzle with lights, and the air is filled with laughter and joy. It's a season of togetherness, reflection, and merriment. 

October 20, 2023 by Ankit Agarwal

We don’t give enough credit to our sense of smell. It is a very powerful relay and has been instrumental in our evolution as a species. From the days of foraging for food to creating exquisite scents, it remains one of our most dominant senses which guides our instincts and influences our mood and behaviour.
As part of our instincts, our olfactory sense also affects our memories; certain sme...