Incense difference

Incense difference –

Phool –
⦁ No charcoal
⦁ Hand rolled
⦁ Made from temple-flowers and plant resins
⦁ Contains Milk and honey
⦁ Hand dipped in Natural essential oils
⦁ Smoke contains –
⦁ Has therapeutic properties
⦁ No Sulphur content

Ordinary incense –
⦁ Made form Charcoal
⦁ Machine made
⦁ Artificial Perfume
⦁ Contains Potassium Nitrate (Saltpeter)
⦁ Smoke contains –
⦁ High Particulate matter
⦁ Volatile compounds, such as benzene, toluene, and xylenes
⦁ Produces aldehydes and polycyclic aromatic hydrocarbons (PAHs)
⦁ High Sulphur Di oxide

Sources -
April 01, 2020 by Ankit Agarwal
Therma-calling for much needed help!

Therma-calling for much needed help!






16th March 2016, Ankit

Title one

Ganges River, HindiGanga, great river of the plains of the northern Indian subcontinent. Although officially as well as popularly called the...


April 01, 2020 by Ankit Agarwal

Manual scavenging

Manual Scavenging - Blog


Manual scavenging refers to the practice of manually cleaning, carrying, disposing or handling in any manner, human excreta from dry latrines and sewers. It often involves using the most basic of tools such as buckets, brooms and baskets. The practice of manual scavenging is linked to India’s caste system where so-called lower castes were expected to perform this job. Manual scavengers are amongst the poorest and most disadvantaged communities in India.

In 1993, India banned the employment of people as manual scavengers. In 2013, landmark new legislation in the form of the Manual Scavengers Act was passed which seeks to reinforce this ban by prohibiting manual scavenging in all forms and ensures the rehabilitation of manual scavengers to be identified through a mandatory survey.





A dehumanizing practice prevalent for thousands of years. A society suppressed and stifled for generations based on an outdated caste-system. Humans who have been deprived of basic human rights and empathy. The ‘untouchables’ who are so bottled-up by society, they have forgotten to dream! Manual scavenging needs to end!

In this gloomy picture, Phool offers a new beginning. At Phool, we understand offering employment is not the solution but merely a start. For a society to evolve we need to change mind-sets which have been inherited from thousands of years of societal norms and practices. We pursue an approach which will not only transform livelihood of women working with us but will also secure acceptance of their family into the society. A world where their children will receive education and start to dream again!


Transform Occupational Change

“I used to work with human faeces. I felt it’s because of the sins of my ancestors. But now I work Temple flowers. I feel the gods are forgiving and washing off my sins!”

Opportunity for Financial Freedom

“My wages have increased 4 folds! Now my children don’t have to work for food, they can live their childhood like others”


Acceptance by Society

“We eat together, we laugh together! We don’t care for what they used to do. We do the same thing now! Together! We are equals!”


A Generation of Hope

“My wages have become 3 times! Now my children don’t have to work for food, they can live their childhood like others”



New and improved me

Self-confidence rising story of Parlour lady


Awareness of law and sanitation

“I own an Aadhaar card, Pan Card and have my own bank account. I live a life as any other dignified citizen”

Awareness of law and sanitation

“We learnt about the harmful effects of manual scavenging


April 01, 2020 by Ankit Agarwal

Theory of Change by Phool

Preserving the Ganges through Livelihoods

Our mission to preserve the river Ganges and empower women of marginalized communities by providing them a means to earn their livelihood became a reality… Read through our Theory of Change to understand how we are changing the way the world deals with flower pollution.


Flowers picked up from temples & mosques 1.Temples permissions to pick flowers
2.Human resource and logistics availability
Weight of flowers converted to flowercycled products 1. Flowers dumped in river Ganges in significant amount
2. Flowers leave significant pesticide residue
1. Reduced flowers dumping in the Ganges.
2. Reduced Arsenic /Lead /cadmium leaching in the ground & river water
Other types of river dumping does not increase Cleaner Ganges
Employing & training women 1. Women willing to work
2. Appropriate training
Number of Women employed Steady growth of business and continued employment opportunities 1. Predictable income for the women
2. Healthier, disease-free, lives
Change in societal behaviors/ perspectives Increased social Inclusion and dignified lives
Phool Incense 1. Market reach
2. Legal compliances for manufacturing
Number of Incense packs sold 1. High product uptake in market; repeat purchases
2. Product is competitive
1. Increased usage of charcoal-free incense
2. Reduced usage of carcinogenics coal based incense
1. Coal based incense smoke is a significant cause of respiratory illness
2. No significant rise in other air pollutants
Reduced respiratory illnesses
Florafloam 1. Market reach
2. Legal compliances for manufacturing
Volume of Florafoam sold 1. High product uptake in market; repeat purchases 2. Product is competitive 1. Expansion of marked for biodegradable Styrofoam
2. Reduced usage of petroleum based packaging
Petroleum based Styrofoam contributes to significant global pollution Reduced landfills
Articles/forums/ talks 1. Requests to produce content
2. Connections with publications
Number of people reached High-quality, engaging content Increased awareness around detrimental impact of temple-flower dumping People start using less/no flowers


Note: This document is strictly confidential and should not be copied, distributed or reproduced in whole or in part, nor passed to any third party.
April 01, 2020 by Ankit Agarwal

Phool Incense Buying Guide

PHOOL offers you a wide range of 13 natural fragrances, each one with its distinct way of soothing your senses and benefiting you with its remedial properties. We wanted to make sure that you find the perfect fragrance for your needs. So here we are, sharing this exclusive guide with you, that gives you an insightful peek into each of our fragrances. Have a great time shopping with Phool!

April 01, 2020 by Ankit Agarwal

Ganges River

Ganges River, Hindi Ganga, great river of the plains of the northern Indian subcontinent. Although officially as well as popularly called the Ganga in Hindi and in other Indian languages, internationally it is known by its conventional name, the Ganges. From time immemorial it has been the holy river of Hinduism.  For most of its course it is a wide and sluggish stream, flowing through one of the most fertile and densely populated regions in the world. People think Ganga can take care of my sins, can take care of anything, and they forget that while Ganga can take care of our sins it cannot take care of our waste, of our pollution. We are always fed with the notion that industries are polluting our rivers and most of the times we end up feeling 'nothing can be done about it' or 'the government should take some action' etc. But rarely do we think of flowers as a source of pollution.
Flowers are a part of both festive and solemn occasions. Flowers play an integral role in weddings and often are the focal piece in a weddings design. The flowers which are offered by devotees in the temples, churches, gurudwaras, mosques etc, left unused flowers cannot be dumped into the garbage once they wilted as because many religious beliefs that the flower which are offered during prayers are sacrosanct. Sadly, these sacred flowers rot in rivers killing fishes creating havoc in the fragile eco sphere of the water body and cause enormous pollution. The pesticides and chemical fertilizers used to grow flowers mixes with the river water making it highly toxic. Thus it generates flower waste and impact on environmental pollution.

India has about 6,38,000 villages, 5000 towns and 400 big cities. A Tamil proverb says DON’T LIVE IN A TOWN WHERE THERE IS NO TEMPLE. A Sanskrit proverb says SEEING A TEMPLE TOWER GIVES YOU A 10 MILLION GOOD THINGS.  

The number of Hindu temples in India is a real puzzle. The Government data shows that we have a readily available list of 1,08,000 temples. But our estimate is that we have at least 6,00,000 temples. WE always tend to blame the industrial waste but never give a think to FLOWER POLLUTION. Imagine the amount of flower being used at these temples and then being sent to water bodies for disposal!.

It is a common sight in India to see heaps of garlands and flowers that adorned a deity lying dumped outside many places of worship, trampled by humans, animals and swamped with flies. Some throw the flowers in rivers and stagnant water bodies contaminating and choking them. In order to overcome all these situations Phool came up with the idea to prevent flower pollution.
Phool was started solely to preserve the country’s rivers by ‘flower cycling’ the waste from places of worship into bio-fertilisers and lifestyle products.

We are preserving River Ganges from becoming a religious sewer by flower cycling the waste from temples and mosques into patented lifestyle products providing livelihoods to 1200 rural families.

Every year 80,00,000 metric tonnes of waste flowers are dumped into river Ganges. Toxic Arsenic, Lead and Cadmium from the harmful farm-runoff, pesticides and insecticides used to grow flowers mixes with the river water making it highly poisonous (PH 6-8.5). These major pollutants affect lives of 400 Million people -linked to contracting dysentery, cholera, hepatitis and severe diarrhoea – which are the leading causes of child mortality across India and Bangladesh.

At Phool we collect floral waste from temples in parts of Uttar Pradesh. India thus preventing 7,600kgs waste flowers and 97kgs toxic chemicals from getting into river daily. We found that our venture could also help provide employment to women in nearby villages. To give employment to women, Phool set up Self Help Groups (SHGs) so that they could engage with women in the locality who were in need of a job. Rural women have been able to help earn their living and fighting the societal dogmas. Children of the rural women Self help group have been able to get jobs with our weekly vocational training as Carpenters, Masons, Electricians. The waste is handcrafted by the rural women self help groups into patented organic fertilizers and incense sticks.
Traditionally, incense sticks are made from charcoal and a fragrance is added to it before they are packed and sold. In order to tackle this, We decided to come out with a 100 percent natural product and used powders from dried flowers to make the incense sticks. The project is selfsustaining and brings a hope to revive Ganges.
With more than 420million people who rely on it for food, water, bathing, and agriculture and not to mention the Millions of pilgrims who venture to India’s most holy of rivers each year to bathe and worship-Saving the Ganges is crucial.

River pollution, especially by religious activities can be reduced if flower offerings are collected before they get into the river and converting them into high return products. Phool make sure that Devotion does not turn into Pollution.

April 01, 2020 by Ankit Agarwal